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Research papers

A novel approach to planning and simulation in the field of marketing (German)

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
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Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing-german-


Research papers

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research papers

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: David Corkindale, Sherril Kennedy
June 15, 1973
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Citation

Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research


Research papers

Towards widening the range of concepts used in creative strategies

The argument put forward in this paper and illustrated by examples is that the language in which advertising is discussed and the way in which research methods are often used all tend towards emphasising a limited range of advertising strategies, the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Tony Twyman
June 15, 1973
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Citation

Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies


Research reports

Qualitative research on spry 'Light Touch'

The general objectives of this research were toanticipate the possible effects on McDougall PastryMix of competition from Van den Berg using the Spry the name 'Light Touch'. It is believed that Spry'Light Touch' could threaten McDougall Pastry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on spry 'Light Touch'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sry-light-touch-


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion


Research reports

Qualitative research on Limmits soup in Bristol

This research was undertaken in order to assess theprobable effects of the Limmits soup range on theNutriplan franchise. Qualitative research was done inthe Bristol town test area. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1973
×

Citation

, C. (1973a, February 15). Qualitative research on Limmits soup in Bristol. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-limmits-soup-in-bristol


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children